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And boy did it work for them! Jägermeister Jägermeister is one of the most famous success stories; was known as a traditional brand that was preferred in home circles because it continued to lose appeal, and was not evolving. It was on the verge of becoming obsolete. ADVERTISEMENT Following its rejuvenating relaunch, the brand successfully positioned itself among younger consumer groups and established itself as a cult drink in the scene of major events and major sponsorships in the football scene such as, for example, Two other clear examples are McDonald's and Burger King , both brands constantly update their logos, visual packaging designs in global digital and physical locations, and have even changed the facade of their buildings.
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